Lifestyle Brand
Product Development · Branding · Research · Customer Journey · Digital
From product idea to brand concept
It started with a simple product idea: Pilates socks designed as part of a broader lifestyle brand.
The project explored what it would take to move that idea from a product concept into something with a clear identity and customer journey.
The project
Rather than starting with a logo, I looked at the project from several angles.
What should the product feel like?
Who would it be for?
How should the brand look and communicate?
What would the customer experience look like?
And what would actually be needed to bring it to market?
What I worked on
Product
Product concept
Product direction
Design considerations
Supplier research
Distribution research
Brand
Brand identity
Brand story
Visual direction
Social media concepts
Copywriting
Customer journey
Customer experience research
Purchase journey
Brand touchpoints
Go-to-market planning
Business
Back-office setup
Research
Practical planning
Skills involved
Product Development
Branding
Research
Customer Journey
Content
Business Setup
The takeaway
A product doesn't exist in isolation.
The product, brand, customer experience, operations and route to market all need to make sense together. This project was an opportunity to explore that process from the first idea through to a potential launch.
